Tynker is a creative education platform designed specifically to teach computational learning and programming skills to beginning learners in an engaging and intuitive way. The company’s innovative Tynker Blocks make it easy for children to engage in learning activities like developing animations, mobile games, creating music, crafting e-books ,and building fictional robots. Tynker is enabling children to approach highly technical subjects through a platform that is fun and relevant to their age and interest areas. The Tynker platform is unique in its approach and represents a transformative means of educating young children in critical thinking abilities.
The Tynker platform allows children to learn through discovery, creative activities and experimentation, which is both unique and more effective. Tynker’s creative computing platform is the future for students to access STEM (science, technology, engineering, and math) and other critical thinking ability needed in the high-tech and knowledge economy.
Tynker was founded in 2012 by a team of successful entrepreneurs who have complementary backgrounds both on the technology and business sides. The founders started Tynker when they realized that their own children had no alternatives when it came to developing STEM excellence and computational thinking skills.
Tynker’s proprietary platform—Illustrative Programming Language and Interactive Development Environment—is built to maximize enjoyment and ease-of-use for young students learning programming and computing knowledge. The product is made to be highly intuitive for its demographics and is optimized for the core distribution platforms: iOS, Android and HTML5. The Tynker platform includes proficiency ranking system, adaptive learning tools, and a marketplace to share Tynker Blocks (thinking objects that further enhances the learning experience), which increases engagement and learning.
Tynker can be a transformative learning platform for the 55 million children in the U.S. K-12 system and also for the worldwide market today. The global smart education and learning market was $74 billion in 2011 and is expected to grow at a 20% CAGR to approximately $220 billion market by 2017. Additionally, annual domestic spending on children’s activities has grown a total of 200% over the last 30 years to $170 billion. Tynker is attractively positioned to capture the market specifically interested in learning technical and higher level thinking abilities.
Tynker can become the leading platform to prepare students for the necessary 21st Century skill-set and knowledge in STEM. It has the potential to create a new model for student engagement and learning effectiveness through interactive and intuitive software.
Tynker is creating a new and highly engaging product for young students. Tynker’s business model is primarily based on subscription and “freemium” where there will be longer term visibility for revenue growth. Additionally, the company will use achievement and proficiency certificates to grow and retain engagement among its users. Training, tutorial, and marketplace services also adds to the predictability of its growth.
Tynker is an early stage company working to solve the difficult program of teaching students programming and computational learning. Tynker is competing with many other companies and non-profits in educating students on critical thinking skills and technical knowledge.
GSVC percentage figures are based upon the fair value of each holding as of the quarter ended September 30, 2016, or the cost basis of the holding (exclusive of transaction costs) if the investment closed subsequent to September 30, 2016. In either case, these values are divided by the fair value of total portfolio investments of GSV Capital as of September 30, 2016.