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GSV Capital is the first publicly traded security giving growth equity investors access to the world's most dynamic, VC-backed private companies.

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Why We Like

$4.8 million NAV|2.2% of GSVC



Capital Raised

$310.9 million


GSV Capital along with Andreessen Horowitz, Benchmark, DAG Ventures, First Round, Foundation Capital, TCV, Madrona, Menlo Ventures and others.

GSV Investment Theme

  • Cloud/Big Data
  • Marketplaces
  • Sustainability
  • Education


Rover is the leading online marketplace connecting pet owners with pet care givers (or hosts) for boarding and daycare services. Rover is a more attractive solution in terms of price-to-quality compared to traditional pet hotels or kennels.

Why We Like It: The Four Ps

Why We Like Rover

Rover is disrupting traditional pet boarding and daycare services as it allows owners to find the right host easily and quickly. Its focus on accepting only high-quality hosts is a key driver for high customer satisfaction.


CEO Aaron Easterly is a former General Manager of Advertising Strategy and Monetization at Microsoft.


Pet owners can search and easily find the right caregiver for overnight or daycare needs. Rover’s platform accepts only high quality caregivers and keeps its quality control very high. The peer-to-peer rating system filters and promotes great hosts, allowing them to earn attractive income for their service.


Rover has the opportunity to disrupt traditional pet hotels and kennels, and to emerge as a leading brand in the $56 billion pet industry in the U.S.



Sharing Economy


How Big Can This Be?

The overall U.S. pet industry is $56 billion and growing at 5% annually. Rover has the potential to emerge as the leading brand in pet care services and to capture a significant portion of this $11 billion subindustry.


The rise in urbanization, pet ownership and spending, and travel are all fueling the demand for peer-to-peer pet care solutions. Pet spending in the U.S. is growing by 5% annually, and Rover is the leading online platform.


Not executing against the opportunity and failing to provide value to pet owners. Ensuring comfort to owners to leave their pets at “strangers.”

GSVC percentage figures are based upon the fair value of each holding as of the quarter ended June 30, 2018, or the cost basis of the holding (exclusive of transaction costs) if the investment closed subsequent to June 30, 2018. In either case, these values are divided by the fair value of total portfolio investments of GSV Capital as of June 30, 2018.

GSV stands forGlobal Silicon Valley
Learn more at GSV.com