Maven is an online professional network and knowledge marketplace that provides the fastest way to source expertise. Maven users tap into a vast global network of subject matter experts (“Mavens”) from every industry. The result is that Maven has developed a microconsulting platform that helps professionals gain quick insights and address critical business challenges of all sizes in a fraction of the time and at a much lower cost than traditional consulting. Maven’s expanding product portfolio includes electronic surveys, telephone consultations, extended consulting, intelligence markets, and internal knowledge communities.
Maven is a knowledge community helping users find critical business information for a fraction of the time and at lower cost compared to traditional consulting services.
Wyatt Nordstrom is Maven’s CEO and co-founder, starting Maven in 2008. Prior to Maven, Wyatt was at ThinkEquity, a San Francisco growth-focused investment bank, Gerson Lehrman Group, and Applied Materials.
Telephone consultancy rates range from a few hundred to a few thousand USD per hour. Users receive a filtered list of top experts on their topic(s) of interest and select those with whom they want to speak; they can end the call at any point. Maven receives a small cut from each phone consultancy. A successful search-to-completion cycle is often just a matter of hours, making Maven an extremely efficient tool. Electronic surveysare offered on a unique pay-per-response model, allowing the user to adjust the survey to their specific informational and financial needs. The average response rate on surveys is much higher and occurs at a fraction of the time compared to traditional survey methods. Additionally, Maven provides Virtual Ideation Panels, workshops and seminars.
Maven represents a new way for professionals to tap into the knowledge of other professionals. Its ability to provide critical insights much faster and more accurately than other methods creates a strong incentive for users. The number of people in the U.S. falling into the Maven category are close to 10 million, representing a total market opportunity of approximately $5 billion per year in the U.S.
Maven can become the go-to community platform for professional knowledge and expertise.
The Maven network has seen its membership base grow at very high rates over the past two years. Its ability to deliver hyper-targeted and highly qualified expertise on any professional topic in a very short period of time with a high success rate is attracting interest. Mid- and large-sized corporations are seeing the value of partnering with and using Maven.
Maven is in hyper-growth stage, and will need to manage such fast scaling from a technology and staffing perspective. Maven is also attempting to change the nature of internal knowledge networks at very large corporations, which will take time to achieve.
GSVC percentage figures are based upon the fair value of each holding as of the quarter ended December 31, 2016, or the cost basis of the holding (exclusive of transaction costs) if the investment closed subsequent to December 31, 2016. In either case, these values are divided by the fair value of total portfolio investments of GSV Capital as of December 31, 2016.