Lytro is transforming the camera into a powerful computational photography and videography platform, forever changing the way everyone takes and experiences pictures and videos. As the interest and demand for light field technology rapidly grows in the U.S. and around the world, Lytro is building the next generation of hardware and software that will set a new standard for quality, performance and user experience in computational imaging.
Lytro is revolutionizing the imaging industry with light field enabled hardware and software to unlock new applications for photography, video, 3D, virtual reality and additional areas.
Jason Rosenthal is the CEO of Lytro, where he applies more than 20 years of operations and product experience to lead day-to-day company operations and strategy. Prior to joining Lytro, Jason was an Operating Executive at Silver Lake, a global technology investment firm. Previously, Rosenthal was CEO of Ning, which was acquired by Glam Media. At Ning, Rosenthal led the company’s successful transformation from a free, ad-supported service to a premium subscription model. Before joining Ning, Rosenthal held executive positions at HP and Opsware (formerly Loudcloud) and led product teams at AOL and Netscape.
Lytro is building an imaging platform that has applications across many markets. Its first products are standalone high end cameras with positive momentum and commercial success, earning high reviews from customers and critics. Lytro plans to quickly expand its core light-field imaging technology into other markets such as photography, video, virtual reality.
The company has the opportunity to make a transformative improvement on any imaging device with a lens and sensor. The product has broad applications in mobile photograph, film & television, security & defense, satellite imaging, medical & scientific, and virtual reality, all of which are multi-billion dollar market opportunities.
Internet; Globalization; Brands; Cloud Computing
Lytro can become the photography and videography software platform for all digital devices large and small in the world.
Lytro has a strong technological lead in its industry and has created several generations of its products already, generating significant revenues. Lytro is backed by world-class venture capital firms and has attracted a highly talented team from companies like Apple, Google, nVidia, Facebook and a host of other successful startups.
Lytro is operating in a highly dynamic and competitive market of photography and videography technology companies, many of which are much larger in size. Lytro has to develop both software and hardware in a technically challenging field and is always competing for the top people in a limited pool of qualified engineering and product talent capable to building its product.
GSVC percentage figures are based upon the fair value of each holding as of the quarter ended December 31, 2016, or the cost basis of the holding (exclusive of transaction costs) if the investment closed subsequent to December 31, 2016. In either case, these values are divided by the fair value of total portfolio investments of GSV Capital as of December 31, 2016.