EdSurge helps schools find, select and use technology to support all learners. It publishes News & Research; hosts nationwide Summits, runs a Jobs Board and develops tools such as Edtech Concierge, which helps schools identify appropriate technology solutions. EdSurge is committed to helping all stakeholders understand why, when and how technology can—and cannot—support better teaching and learning.
EdSurge is regularly cited as one of the most influential brands for technology news and information. Through their comprehensive database of education technology products, companies, and topics online, as well as daily reporting of news on the ecosystem, EdSurge has the potential to redefine mainstream media coverage of the education technology space. In addition, through their events business which already boasts the largest ongoing education technology meet-up in the United States, EdSurge can turn this ecosystem into a community with meaningful network effects.
EdSurge is led by education industry veteran and Chief Executive Officer Betsy Corcoran. Prior to founding EdSurge, Betsy served as the technology executive editor and Silicon Valley Bureau Chief for Forbes Media. Betsy has surrounded herself with a team of individuals who are both passionate about education and share domain expertise in the space.
EdSurge, through its weekly eNewsletter and website, provides information on companies working to bring innovation to the crossroads of education and technology. Today, EdSurge produces news and editorial content, curates a database of companies and runs conferences and meet-up events. Over the next few years, the company plans to evolve several other product lines, with the key focus on monetizing their database.
The U.S. K-12 EdTech market is expected to double to $20 billion by 2018. EdSurge’s addressable market of EdTech jobs, data and analysis, and events will likely be $350-400 million by 2018. Given the quality of content already on EdSurge and its brands positioning as one of the central online locations to find data and analytics, jobs and events, we believe that EdSurge can become a leader in this market.
Knowledge; Globalization; Brands; Convergence; Internet; Network Effects; Freemium
EdSurge is attempting to “organize the chaos” that is the EdTech market today—there are over 1,500 vendors (companies), 150K education apps across Android and iOS, and $11B of product spend across 13K school districts, giving it the potential to redefine the industry and capture significant value in its addressable market.
EdSurge has demonstrated successful monetization of sponsored research and early traction in job postings and events. The three new business lines are more tenuous given the lack of track record. We believe that the subscription and marketplace model EdSurge is creating can become very sticky and powerful once at critical mass.
EdSurge faces the challenges typically associated with businesses in the media industry, particularly from existing competitors or databases that may shift their focus towards education. EdSurge also may be subject to the execution risk associated with organizing conferences and events around the country.
GSVC percentage figures are based upon the fair value of each holding as of the quarter ended September 30, 2016, or the cost basis of the holding (exclusive of transaction costs) if the investment closed subsequent to September 30, 2016. In either case, these values are divided by the fair value of total portfolio investments of GSV Capital as of September 30, 2016.